Be the CEO of Your Business, Not the Intern
As women entrepreneurs, we want to do it all, and to do it all well. And because we want to do it all, too often we forget why we became self-employed to begin with. And worse yet, we forget how to ask for help. Below are some “down and dirty” tips on how to be the CEO of your own business, not the intern.
First, you must love, and I mean LOVE, what you do. In order for your personal satisfaction, financial stability, and success to happen, you must enjoy what you are doing. Your passion will fuel your success and will keep you on top of your game.
Second, take your business seriously and know what your goal is. Is this a part-time gig or is your business the key to your soul? Whatever your answer, know your answer and plan accordingly. Planning your business and your daily activities are essential to success. Easy ways to start include keeping a calendar (of both personal and business items) and keeping a to-do list. Stay on top of both so nothing falls through the cracks.
Third, become an effective networker. Some areas, Phoenix in particular, have more networking groups than you can shake a stick at. Choose the ones that benefit your business. If other businesses are your main clients, a direct sales group may not benefit you. When you attend the right networking event, look for power partners – someone with whom you can partner and share business contacts. Even just one power partner can shift your business prospects. If you are new to networking and aren’t sure where to start, find a comfortable and safe environment to hone your skills. Some excellent luncheons to visit are WOAMTEC, UWIN, and The Sisterhood of Happiness.
Fourth, don’t be afraid to delegate. Take the time to be the CEO of your company, not the intern. Delegation is key especially if it is a task that is time consuming or something you do not enjoy doing. Hire a bookkeeper, hire your Facebook Guru friend to do your social media marketing, bite the bullet and hire a personal assistant or a receptionist. Allow yourself the time to work your own business so it will continue to succeed.
Finally, learn something new from every single client you have. New entrepreneurs tend to spread themselves too thin by doing anything and everything that will bring in money. Learn from those experiences and refine your business skills and duties. Take on clients who will help further your business prospects, not limit them. Pick up pricing tips, marketing strategies, and organizational skills from every client who knocks on your door. Nothing can replace experience. As time goes by, you will learn how to refine, cultivate, and improve your business strategies. Remember, you are the CEO of your company, not the intern. Learn how to act like it.